For founders
Pick the next thing with a receipt in hand.
You can ship. You do not have an idea you believe in. The gap is not creativity, it is evidence - and advertising disclosure is the only evidence about a private company that anyone outside it can read.
Products
1,400+
Tiers
17
Creatives
287K
Ceiling
$500K
The jobs
What you would actually use it for.
01
Find a niche with money in it
Sort the index by what products earn, filter to the tier you could actually build in, and read what the incumbents are spending to hold it.
02
Check the ceiling before you start
Anything over $500,000 a month is flagged. Above that line a company has a sales team and the door is shut - worth reading, not worth entering against.
03
Read the message that worked
The longest-running creative in a niche tells you what the buyer responds to, before you have written a word of your own.
04
Watch for an opening
A product pulling its spend back is either failing or has found a cheaper channel. Either way something changed and it is worth knowing why.
In practice
Four steps, ten minutes.
- 1Open a category and sort on modelled revenue
- 2Read the band, not just the estimate - wide bands mean thin evidence
- 3Open the rotation and find the creative that survived longest
- 4Check the country mix for a market nobody has taken
Other readers
Who else uses it.
Find something worth building.
Find something
worth building.
1,400+ products, priced from their own advertising, and the $500K a month line marked on each one - so you can see at a glance what is still enterable.