Estimated spend
$4,440
For this reach, lifetime
Blended CPM
$11.10
Weighted by your split
Impressions
400K
1.6× frequency
Reach is unique people; CPM prices impressions. The 1.6 frequency between them is the model's own constant, measured across the corpus. Country CPMs are published 2026 benchmarks — the mix matters far more than the absolute level.
What it actually computes
- Reach counts unique people. CPM prices impressions. The 1.6 frequency between them is the model’s own constant.
- Each market is priced at its own published 2026 CPM — Switzerland at $14.20 and Romania at $3.86 are not interchangeable.
- Blending markets at an average rate is the single most common way an estimate goes wrong, so this one does not.
Where it stops
CPMs are benchmarks, not invoices. An advertiser with an unusually good or bad buy will sit outside them, and there is no way to see that from outside.
Find something worth building.
Find something
worth building.
12,000+ products, priced from their own advertising, all of them under $500K a month — the range a small team can actually enter.