Audience insights
Where the money actually lands.
Country, age and gender for every advertiser, taken from the same disclosure that carries the reach. A product proven in one market and absent from the next is the cheapest validated idea available.
Countries seen
41
People reached
1.2B
Products profiled
12,000+
Placements tracked
5
Audience
Know who they reach
before you spend.
Meta discloses who an ad actually landed on. That means the country mix, the age split and the gender skew of a market you have not entered yet — including the countries the incumbent has never bothered with.
- Delivered reach by country, not the countries they targeted
- Age and gender the platform chose, which is the real signal
- The markets nobody in the category has taken yet
Appointwise.io1.9M people across 34 marketsHover a country
By age
By market
How it holds up
The four things that make this defensible.
The mix, not an average
Reach is broken out per country, which is what makes the spend estimate defensible and what shows you where a product has never been tried.
Age and gender per advertiser
Meta discloses both against delivered reach. It is the closest thing to a customer profile that exists outside a company’s own analytics.
Placement spread
Facebook, Instagram, Messenger, Threads and Audience Network, per creative — so you can see where a message is actually being served.
Gaps are the opportunity
The countries missing from a market list are the ones nobody has taken yet, in a niche someone has already proven pays.
The rest
What else is on every profile.
Find something worth building.
Find something
worth building.
12,000+ products, priced from their own advertising, all of them under $500K a month — the range a small team can actually enter.