Benchmarks
What the corpus says, not what a survey said.
Counted from the creative history of the 51 companies published on this site - not from a survey. Nobody was asked to fill anything in. The full index behind these figures is 1,400+ products.
Creatives
287K
Median run
36d
Past 90 days
29%
Median band
8×
Creative
How long an ad actually lasts.
36 days
Median run length
Across 563 distinct creatives in the index.
29%
Survive past ninety days
165 of 563. The rest were switched off sooner.
7%
Median still-serving share
Of everything an advertiser has ever run. Most creative is tested and retired.
Where small software buys
Reach-weighted across every priced product.
Who it reaches
Age brackets, reach-weighted across the index.
Cost of reach
What a thousand impressions costs, by market.
CH
$14.20
GB
$11.80
LU
$10.87
IE
$10.50
NO
$10.10
DE
$10.05
DK
$9.80
NL
$9.40
AT
$9.20
SE
$9.10
FI
$8.90
FR
$8.40
BE
$8.10
IT
$7.20
ES
$6.80
Switzerland costs 3.7× what Romania does. Pricing a European advertiser at one blended rate is the most common way an estimate goes wrong.
Find something worth building.
Find something
worth building.
1,400+ products, priced from their own advertising, and the $500K a month line marked on each one - so you can see at a glance what is still enterable.