Micro SaaS ideas
Consumer ideas with a real subscription behind them
Every published company selling to a person rather than a company.
Companies
12
Median revenue
$126.2K/mo
Median ad spend
$7,506/mo
Creative still live
23%
What is already selling
Every company in this space, cheapest to enter against first.
Consumer micro SaaS gets dismissed as unretainable, and the churn is genuinely worse. What that dismissal misses is the reach: these advertisers buy audiences an order of magnitude larger than the B2B side of the index for the same money, and the ones below have been paying for it long enough that it evidently works.
How this list is drawn: Audience classified as people. Ordered by thirty-day ad spend, lowest first - what it costs to be visible against them, not who is biggest.
CryptoBooks
Crypto tax reporting software for Italian investors with prefilled tax forms
Be Cool Pro
AI sports betting tips service for football and tennis matches
Aicut
AI image/video generator keeping one character consistent across shots
AION MIND
AI journaling for personal growth with procrastination coaching
Peech
AI voice reader turning text and documents into audio
Christian Connection
Dating app for Christian singles seeking shared-faith relationships
Moonlock by MacPaw
Mac malware detection and security tool from MacPaw
VideoExpress.ai
AI tool that turns songs into animated kids videos
BrightTrack
Companion app to track GLP-1 doses, side effects and habits
Readability
Adaptive reading tutor app for kids that levels to the child
GIO
AI headshot and portrait photo editor app
Chip
UK savings and investing app for building wealth automatically
Revenue is modelled from measured ad spend, not reported by the company. The band beside each figure is the range the model produced and it is wide on purpose - the method page shows the arithmetic and says where it stops being reliable.
Cost of entry
Cheapest door in: $925 a month.
CryptoBooks - crypto tax reporting software for italian investors with prefilled tax forms - is modelled at $22.2K a month on the smallest advertising budget in this space. That is the number to beat, and it is measured rather than claimed.
Median ad spend
$7,506/mo
What the middle company pays to stay visible.
Total spend, 30 days
$136,593
Across all 12, priced country by country.
Biggest here
$438.1K
Chip sets the ceiling on the ambition.
Still serving
23%
Share of all creative ever run that is still live.
Where the buyers are
The markets this space is actually being sold into.
Reach-weighted across every advertiser in the cut, so one small company with a lopsided country mix cannot move the picture.
Which way it is moving
Budgets up, budgets down.
An advertiser raising a budget is the least ambiguous signal available from outside a company. It costs real money and nobody does it against a product that is not converting.
5 of 12 increased spend over the last thirty days; 5 cut it.
Keep looking
Other cuts of the same index.
Every one of these is the same 51 published companies filtered a different way, so a company that leaves the corpus leaves all of them at once.
Business operations ideas people already pay for
Scheduling, inventory, invoicing - the back office, and the largest single group of advertisers in the index.
10 companies
AI video ideas, and what they earn
Text or a photo in, a clip out - the heaviest compute in the index and the fastest-moving spend.
6 companies
Finance and money ideas with a paying buyer
Quotes, invoices and the paperwork between them - the longest creative lifespans in the index.
6 companies
Audio and voice ideas that are being bought
Transcription, cloning, dubbing - sold on hours saved, priced by the minute processed.
5 companies
Marketing ideas sold to people who already buy ads
The easiest market in the index to advertise into, and the hardest to hold.
4 companies
Sales ideas with money already moving through them
Pipelines, follow-ups, the deal that almost fell through.
4 companies
Questions
Consumer ideas with a real subscription behind them, answered.
Every answer below is computed from the 12 companies on this page.
Can a consumer micro SaaS still work?
What does it cost to compete here?
Is this space still growing?
Where do these companies find customers?
The rest of the index
1,400+ priced products, not 51.
This page is a cut of the free sample. The index behind it prices every software advertiser we can measure, marks the $500K a month line on each one, and is searchable by category, budget and momentum.
287,014 creatives across 36 countries.
Find something worth building.
Find something
worth building.
1,400+ products, priced from their own advertising, and the $500K a month line marked on each one - so you can see at a glance what is still enterable.