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PAPaternal - App

Pregnancy app for dads: what to expect and how to support a partner

Pulling backConsumer subscriptionsMobile appSold to people#482 in the index

Est. MRR

$1.2K

30-day change

+173%

Live creatives

0

Band

$272 – $5.1K

Monthly ad spend

$102

+173%
2 months agothis month

Estimated revenue · band 4× wide

$1.2K

$272$1.2K$5.1K

The floor and ceiling are what the model actually produced. They are not tidied, and the width is the most honest thing on this page.

At a glance

Creatives ever seen
68
Still serving
0 · 0%
Countries
1
Total reach
7.4K
Creative history
52 days
Months of spend
2

Audience

Who the spend reached.

By market

United Kingdom100%

By age

18-2417%
25-3438%
35-4415%
45-546%
55-648%
65+17%

Gender and placement

40% male60% female

Placements

InstagramFacebookAudience NetworkMessengerThreads

Ad library

The rotation.

Distinct creatives, longest run first. The top one has been live 7 days.

STOPPED7d

Paternal (@paternal_app) • Instagram photos and videos

📚 Introducing Insights. One of our goals with Paternal is to give expectant dads the information they actually need, when they need it. Our new Insights section is packed with practical lessons covering everything from pregnancy basics to supporting your part

2K reach2026-07-07
STOPPED4d

Pregnancy support, built for dads.

You shouldn’t have to be the one who knows everything about pregnancy. Paternal gives dads weekly guidance, daily tasks and partner & baby insights — so they can take more responsibility and be involved throughout the journey.

1.5K reach2026-08-24
STOPPED4d

Help him know how to support you.

He wants to support you. He just might not know how. ❤️ Paternal helps dads understand what’s happening throughout pregnancy and gives them practical ways to get involved, support you and prepare for becoming a dad.

170 reach2026-08-24
STOPPED4d

The Essential App for Expectant Dads

Navigating fatherhood shouldn’t mean guessing their way through. From a built-in contraction timer to expert-backed weekly guides, Paternal puts everything your man needs right in their pocket. The ultimate toolkit for modern dads—download the app today and fe

97 reach2026-08-24
STOPPED2d

The Essential App for New Dads

Navigating fatherhood shouldn’t mean guessing your way through. From a built-in contraction timer to expert-backed weekly guides, Paternal puts everything you need right in your pocket. Get the ultimate toolkit for modern dads—download the app today and feel r

737 reach2026-08-19
STOPPED2d

Download Paternal for iOS

The countdown is on. Make sure you’re prepared for the big day and beyond with real-time tracking, weekly guides, and no-nonsense advice. Download Paternal on iOS today and start your journey prepared.

374 reach2026-08-19
STOPPED2d

Be the Partner She Needs

Supporting your partner and preparing for your new arrival is a team effort. Paternal helps you stay connected, informed, and actively involved every step of the way. Equip yourself with the app built by dads, for dads.

318 reach2026-08-19
STOPPED2d

Pregnancy support, built for dads.

Want to be an involved dad, but don’t know where to start? Paternal gives you simple things to do throughout pregnancy, helping you understand what’s happening, support your partner and prepare for birth.

317 reach2026-08-25
STOPPED2d

Feel Confident From Day One

You want to be the best partner and father possible, but it’s completely normal to feel overwhelmed. Paternal gives you clear, jargon-free guidance and tracking tools so you can show up with confidence from day one. Take the guesswork out of parenting.

106 reach2026-08-19
STOPPED2d

All-in-One New Dad Toolkit — Download Free

Track contractions effortlessly, stay on top of key milestones, and access expert tips tailored to your exact stage of the journey. Why juggle multiple apps when everything you and your partner need is in one place? Download Paternal now.

69 reach2026-08-19
STOPPED2d

Make pregnancy a team effort.

He may want to be the best partner and father possible, but it’s completely normal to feel overwhelmed. Paternal gives you clear, jargon-free guidance and tracking tools so you can show up with confidence from day one. Take the guesswork out of parenting.

54 reach2026-08-21
STOPPED1d

Get him involved from the start.

The countdown is on. Make sure he's prepared for the big day and beyond with real-time tracking, weekly guides, and no-nonsense advice. Download Paternal on iOS today and start your journey prepared.

24 reach2026-08-21

About this estimate

Paternal - App sits in Consumer subscriptions and advertises on Meta. We observe 0 live creatives reaching an estimated 7.4K people, priced at the CPM each destination country actually charges and converted at the return observed for that kind of product. The result is $1,177 a month, inside a band running from $272 to $5.1K.

It is an estimate, not a reported figure, and Paternal - App has not verified it.

Own Paternal - App?

Verify the domain and this page comes down within a day. Everything on it is already public disclosure, but that is not a reason to be difficult about it.

  • No argument, no retention offer
  • Removal within one working day
  • Your figures are never sold on

Same category

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Ranked on modelled revenue, from the same rebuild of the index.

Find something worth building.

12,000+ products, priced from their own advertising, all of them under $500K a month — the range a small team can actually enter.