FIFitleo

Workout app pitched on retention and streaks

ScalingConsumer subscriptionsMobile appSold to people#383 in the index

Est. MRR

$4.7K

30-day change

+3094%

Live creatives

Band

$1.1K – $20.3K

Monthly ad spend

$406

+3094%

3 months agothis month

Estimated revenue · band 4× wide

$4.7K

$1.1K$4.7K$20.3K

The floor and ceiling are what the model actually produced. They are not tidied, and the width is the most honest thing on this page.

At a glance

Creatives ever seen: 29
Still serving: 2 · 7%
Countries: 8
Total reach: 27K
Creative history: 64 days
Months of spend: 3

Audience

Who the spend reached.

By market

United Kingdom39%

Netherlands19%

Sweden12%

Denmark8%

Everywhere else21%

By age

18-2451%

25-3429%

35-4411%

45-546%

55-642%

65+1%

Gender and placement

57% male43% female

Placements

FacebookInstagramAudience NetworkMessengerThreads

Ad library

The rotation.

Distinct creatives, longest run first. The top one has been live 5 days.

RUNNING5d

3 years of showing up and doing whatever i felt like. turns out having an actual plan that

wish i knew this sooner 😭

9.7K reach2026-08-24

STOPPED3d

"i don't know where to start" 👀

didn't know a single exercise 3 weeks ago. every one of them is explained so i just follow along and it works

2.2K reach2026-08-24

STOPPED2d

i found the best app ever 👀

wasn't looking for another workout app but this one actually keeps me coming back. 3 weeks, no missed sessions

2.5K reach2026-08-20

STOPPED2d

me: i want to look like spiderman 💀

was so inspired by tom holland that i wanted a real program to work toward my physique goals. guess what, i'm actually doing it and i love it 😭

1.3K reach2026-08-20

STOPPED2d

back day, sorted 🔥

turns out "back day" means something when you know what you are doing 👀

577 reach2026-08-20

STOPPED2d

The workout log that keeps you coming back 🔥

they all store your sets. only one makes you want to come back

419 reach2026-08-20

STOPPED2d

fitness app in 2026 🔥

logged my set and it actually told me what to do next. going back to a notes app feels illegal now

396 reach2026-08-20

STOPPED2d

what have i done 😭

showed him fitleo app and now every mirror in the house is a photoshoot 😭 but he hasn't missed a session in 3 weeks so

298 reach2026-08-20

STOPPED2d

me after finding out her type

say less 😭 3 weeks in, 0 sessions missed. the app does the planning, i just show up

275 reach2026-08-20

STOPPED2d

it was me the whole time 😭

kept blaming my schedule, the gym, my genetics. turns out i just needed a plan i'd actually follow

120 reach2026-08-20

STOPPED2d

empty gym = pr day 🔥

empty gym on a weekday morning is a cheat code. beat three of my old numbers and the app went off every time 🔥

72 reach2026-08-20

STOPPED2d

we chase different things 🔥

no hate to the club honestly, but a 12 day streak and beating my last set hits different 😭

71 reach2026-08-20

About this estimate

Fitleo sits in Consumer subscriptions and advertises on Meta. We observe 2 live creatives reaching an estimated 27K people, priced at the CPM each destination country actually charges and converted at the return observed for that kind of product. The result is $4,679 a month, inside a band running from $1.1K to $20.3K.

It is an estimate, not a reported figure, and Fitleo has not verified it.

How the number is made

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